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Competitive Analysis, Part 2 : Comments

By Dan Brown

October 2, 2006



October 8, 2006 12:27 PM

Well, I think that competitive analysis is rather a matter of time and observation of sites and features of competitors. What features they have, how they solve concrete problems… and what could be improved and how on our own sites. Maybe most of people observe competition unconsciously and when you deal with something you just remember the site and possible solution.

Cardinal Biggles

October 9, 2006 12:02 PM

I was disappointed to discover that this was not the latest in your series of religion mysteries.

Dan Brown

October 11, 2006 4:18 PM

I agree that to a certain extent a competitive analysis happens unconsciously. Good designers always maintain an awareness of design trends in their medium and then incorporate that tacit understanding into their work. This chapter is meant, however, to help designers who are asked to prepare a formal analysis. Clients do not necessarily maintain the same level of awareness of design trends among their competitors. A competitive analysis is, in some senses, a tool for designers to bring their clients up to the same level of understanding of the competitive landscape.

It is, in fact, my latest mystery. You have to crack the code. Good luck.

— Dan


March 24, 2007 7:51 AM

Thanks for very interesting article. Can I translate your article into polish and publish at my webblog? I will back here and check your answer. Keep up the good work. Greetings


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