May 5, 2004
Nothing wrong with a good cautionary kick in the pants regarding our futures. Even though I acknowledge that the pace of change in our industry is rapid, I’m not sure I share your concerns about us soon becoming watchmakers in a world of digital Swatches.
The reason, I believe, is that we’re not just keepers of a technology. We’re enablers of a dynamic and creative medium. “Web Design” is actually too narrow a term for what we do, carrying connotations inherited from static media. The Web is a space for getting life done. Your article referred to the things people do on the Web – when was the last time anyone learned, felt, connected or traded on a watch?
To use a similar analogy to yours, yes, the people who used to run giant process cameras that were needed to get a designer’s work into finished print form are now out of work – but print designers have plenty to do and advance their medium every day.
I think in fact that the Web is still an infant medium and we and our ilk are constantly discovering new things to do with it, stretching it into new forms and functions, and solving new problems – of design and technology – along the way, even for those sites bound for the “traditional” delivery methods of PC and modem.