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Free Your Embedded Data With SearchMonkey : Comments

By Christian Heilmann

June 3, 2008


Ken Burbary

June 4, 2008 11:56 AM

Excellent article Christian. I appreciate the effort and detail you put into this SearchMonkey walkthrough. I wonder though, do you know of any data or case studies in existence which demonstrate the peformance of a SearchMonkey result versus the default Yahoo result? The intent and thought beyond SearchMonkey is that it will drive more traffic for site owners. I want to see real world metrics that demonstrate this. Thoughts?

Ben Curtis

June 5, 2008 11:01 AM

Thanks for the rundown, Christian. This is the third article I’ve read about Search Monkeys, and honestly I think many of the authors are so close to the material that they forget that we need to be introduced to some of the basics. Such as “who’s doing what?”

There are six parties in this interaction: Yahoo!, me (the developer), my client (with a website), the competitors to my client, the person doing the search on Yahoo, and all the other people owning all of the websites that show up in the search results.

1- Am I building a way to enhance my client’s search result when the user searches for him? Will the users therefore see a dozen different styles of enhancement on a single results page?

2- Is this going to be an arms race, where my client feels he needs to pay me to build something that overrides the negative Monkey his competitors have placed on his search result? Will he ask me to get back at his competitors?

3- Do the users control what Monkeys they see, or will they be overwhelmed by Monkey Spam?

I’m sure there’s more, but I think this is the basic point that I’m unclear about. People assign a lot of credibility to a search engine because of perceived impartiality, and so how do Monkeys maintain that?


Paul Tarjan

June 5, 2008 2:11 PM

Hey Ben, I’m the tech lead for SearchMonkey so let me see if I can answer some of your questions. I also recommend posting them to our user group.

1. Yes, you are building a way to enhance your client’s search results. Most plugins won’t be turned on by default so your users will chose which ones they want on, so that way there won’t be the clutter of 50 results for each query.

2. If the competitors make a negative monkey, and somehow get everyone in the world to turn it on, then I’ll be thoroughly impressed. I don’t see too many firefox addons that block websites (except maybe AdBlock), so expect about the same response from the community. If people honestly don’t like your website they will probably write a plugin to reduce it to whitespace, but you probably won’t see Amazon writing a plugin to block Walmart results and then promoting their users to install it.

3. The user picks which plugins they turn on in their Search Preferences.

Any other questions please post to our user group. :)

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