Offline Marketing : Comments
July 21, 2004
Comments
A great article Brandon, I’ve been considering whether I should delve into some offline print advertising (mainly in the print areas) and the article was really quite helpful in making up my mind.
It really depends on the audiance you are trying to target. For example, if I wanted to target a mass market, specifically the consumer market, I might aim at television. If I wanted to target a highly focused market, say, the technical industry, I might want to advertise in a print trade magazine. If I wanted more metrics and ROI proof, I might want to stick to online advertizing.
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