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Offline Marketing : Comments

By Brandon Olejniczak

July 21, 2004

Comments

Ali Owen

July 23, 2004 3:06 AM

A great article Brandon, I’ve been considering whether I should delve into some offline print advertising (mainly in the print areas) and the article was really quite helpful in making up my mind.

Nick Finck

July 23, 2004 8:39 AM

It really depends on the audiance you are trying to target. For example, if I wanted to target a mass market, specifically the consumer market, I might aim at television. If I wanted to target a highly focused market, say, the technical industry, I might want to advertise in a print trade magazine. If I wanted more metrics and ROI proof, I might want to stick to online advertizing.

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