Organic or Paid Marketing : Comments
June 2, 2004
The topic of Organic vs. Paid Marketing is an interesting one. I think many have debated but too few have talked about which type works better. Unfortunately, I was disappointed to see that too little of this article was spent discussing the benefits and costs of each as opposed to spending more time (more than 60% of the article) “teaching” how to optimize web pages.
The article says the one of the most commonly made mistakes “[...] is to rely solely on paid techniques and to ignore organic traffic.” What it doesn’t say is that you can’t pick one method over the other like it’s title would lead you to believe. A strong marketing campaign will have elements of both methods: paid marketing to increase new customer awareness and organic marketing to promote widespread brand awareness as well as helping to ensure higher rates of customer retention and returning customer rates.
I’d like to see a more objective view on the differences of each type of marketing: a tutorial if you will on what they are and how they can both be leveraged to improve marketing efforts. I think this would prove to be a article with much greater use that could potentially be expanded into tutorials on how to improve organic marketing efforts as well as paid marketing efforts by teaching the most basic of the basics of each type.