Resurrect Your Writing, Redeem Your Soul : Comments
November 28, 2005
Ron, I encourage any team with the foresight and budget to hire a writer. Many just don’t have either, and creative people end up wearing many hats to get the job done.
Do creative projects turn out better with a copywriter on board? Generally. Do writerless teams always fail? Heck no.
Like Henry said, non-writers on Web teams are inevitably tapped to write. If it’s you, avoid the traps of the made-up rules and your contribution will be much more meaningful.