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The Seven Deadly Sins of Email Marketing Management : Comments

By Véro S. Pepperrell

March 27, 2007



March 27, 2007 10:09 AM

Nice article. And you’re right. Email is not dead and will be here for a long time.

Dimitry Z.

March 30, 2007 7:17 AM

Thanks for this great and timely article.

I would like to emphasize that email newsletters should present to the recipient only the best content. The goal is to attract visitors or clients back to the site or to future products/services. They trusted in the company by giving out their email addresses, the company should respond with consideration.


April 15, 2007 10:18 AM

Thankyou for the great article! I have sent it to many of my customers. They make 50 Percent of this mistakes ;-)



Jeremy Ricketts

April 20, 2007 10:56 AM

I might also add:

“Failing to keep graphics on the server.” I’ve made that mistake. I’ve sent an html email and then a week later… renamed, relocated, or edited graphics that those emails were dependent on. doh!


June 17, 2007 8:23 AM

I thought that even legitimate e-mail marketing is already dead by filters that can

Kevin Gallagher

July 21, 2007 9:02 AM

Yes this is very imformative i learned a few new things by reading this article you should always make it easy for people to unsubscribe to your website subscriptions and make it clear they are subscribing to something

Lee Wong Seoul

July 21, 2007 9:21 PM


Guido Marc

August 5, 2007 7:16 PM

Really a good and interesting article, i will take it to my next course to discuss it with the students… Cheers, Guido Marc


August 6, 2007 3:01 PM

Normal marketing by email is dead, because of the existence of hard spam filters, but a few spam mails are coming through every filter and if you set the filter to hard you receive no real mails… Best regards, turbo & magnum

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