The Power and Problems of Provisional Personas in UX design

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Personas are an oft used and highly touted communication and usability tool. They can help summarize what you know about the user, highlight pain points, and point out potential opportunities to customize your products for your users. In sum, they keep product development focused on your target market, rather than the world at large.

Nick Finck

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Nick Finck Former Publisher Birthplace: Portland, Oregon, United States Employer: Blue Flavor Title/Role: Director of User Experience Personal Web site/Portfolio: NickFinck.com Memorable Quotes: “The ‘right’ design is the design that is you. Design speaks, it breaths and more importantly it communicates emotion. Good design says a lot without saying a single word or even displaying … Read more

Shirley E. Kaiser

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Shirley E. Kaiser Contributing Writer, Interviewee Birthplace: San Rafael, CA, USA Employer: SKDesigns Title/Role: Owner, designer, developer, cook and dishwasher Personal Web site/Portfolio: Brainstorms and Raves Memorable Quotes: “A thwing* hit me.” * my 3-year-old’s way of pronouncing ‘swing’ Digital Web Articles Designing for Search Engines and Stars Published on April 9, 2001 Subscribe to … Read more

Contributors

Contributors (AWS), Amazon Web Services Contributing Writer(s) Adanc, Mac Cover Artist Alcantara, Lea Contributing Writer Alexander, Keith Contributing Writer Allen, Dean Contributing Writer Allsopp, John Former Columnist Almond, Michael Contributing Writer Almqvist, Pär Contributing Writer Alvin, Jennifer Former Assistant Book Review Writer Amos, Jim Contributing Writer Andersson, David “liorean” Andersson Contributing Writer Andrew, Rachel Contributing … Read more

This week : Time To Change

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This week Time To Change In: Articles It’s the end of the year; a time for nostalgia and looking back on the past year. Nick Finck, Digital Web Magazine’s founder and publisher, recalls where we’ve been, what we’ve achieved, and discusses the potential for dramatic change in where we are going as a publication. This … Read more

Alan K’necht

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Alan K’necht Former Columnist Birthplace: Toronto, Ontario, Canada Employer: K’nechtology Inc. Title/Role: President and Senior Internetologist Personal Web site/Portfolio: About Alan K’necht Memorable Quotes: “Remember the first two Ws in WWW stand for World Wide.” Digital Web Articles Making Cents from Information Architecture Published on January 22, 2003 The ROI of ROI Published on March … Read more

Web Design &; Development

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Web Design & Development Tipped Blue Flavor was approached by Tipped’s founder Joel Brazil to not only design, but build (from the ground up) this fabulous social application. A challenging social design, custom Ruby on Rails development and a very interesting and compelling mobile component made Tipped one of our largest and most challenging projects … Read more

Ben Henick

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Ben Henick Former Copy Chief Birthplace: New York, New York, United States Employer: Ben Henick Title/Role: Web Author At-Large Personal Web site/Portfolio: http://www.io.com/persist1/ Memorable Quotes: “…good, effective design is really the only way to transcend the Standard Operating Procedure of the Web and turn it into a unique experience… on the order of a novel … Read more

3D PopArt 2.0 for Adobe Illustrator

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3D PopArt 2.0 for Adobe Illustrator Got something to say? Share your comments on this topic with other web professionals In: Reviews > Product Reviews By Jesse Nieminen Published on January 29, 2003 Here’s a useful little plugin for Illustrator 10 users who need to apply 3D extrusions to their objects. Prior to Illustrator 10, … Read more

Christina Wodtke

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Christina Wodtke Former Information Architecture Advisor Birthplace: Evanston, IL Employer: Yahoo! Title/Role: “Information Architect” Personal Web site/Portfolio: eleganthack.com boxesandarrows.com Memorable Quotes: “Fluffy tail! Fluffy tail!” Digital Web Articles Mind your phraseology! Published on August 13, 2002 Eat Me, Drink Me, Push Me: In which the subtle arts of the interface are examined. Published on December … Read more

Adam Greenfield

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Adam Greenfield Got something to say? Share your comments on this topic with other web professionals In: Interviews By Meryl K. Evans Published on April 17, 2002 Editor’s Note: This interview of Adam Greenfield is four years out of date. We are planning a follow-up interview with him on what he has been up to … Read more

Craig Saila

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Craig Saila Former CSS Developer Birthplace: Ottawa, Ontario, Canada Employer: Bell Globemedia Interactive Title/Role: Web Producer, Finance Sites Personal Web site/Portfolio: saila.com Memorable Quotes: “Whatever you do, please don’t ‘click here’.” Digital Web Articles Christopher Schmitt Published on January 29, 2003 Andrew B. King Published on May 15, 2003 Mark Newhouse Published on June 17, … Read more

Adding Value through Search Engine Optimization

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Adding Value through Search Engine Optimization Got something to say? Share your comments on this topic with other web professionals In: Columns > The $ & Sense of IT By Alan K’necht Published on June 12, 2003 To ensure that the companies you work for (as full-time employees, consultants, or contractors) succeed, you must ensure … Read more

Ian Lloyd

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Ian Lloyd Contributing Writer Birthplace: Southampton, UK Employer: Nationwide Building Society, UK Title/Role: Senior Internet Designer Personal Web site/Portfolio: My VW air-cooled fetish My photography ‘bit on the side’ Personal blog Accessify (web accessiblity site) Memorable Quotes: “Beefcake” @media 2006 Digital Web Articles CSS Styling for Print and Other Media Published on November 20, 2006 … Read more

Adobe After Effects 5.5

Adobe After Effects 5.5 Got something to say? Share your comments on this topic with other web professionals In: Reviews > Product Reviews By Jesse Nieminen Published on June 11, 2002 Building on the solid foundation of version 5, Adobe After Effects includes several enhancements and new features that will be of interest to animators … Read more

Jeffrey Zeldman

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Jeffrey Zeldman Contributing Writer, Interviewee, and Former Contributing Editor Birthplace: United States Employer: Happy Cog Productions Title/Role: Principal Personal Web site/Portfolio: zeldman.com Memorable Quotes: “While some of us were sitting around with curly fries hanging out of our mouths, the Revolution happened. And it wasn’t even televised.” Digital Web Articles 99.9% of Websites Are Obsolete … Read more

Adobe Photoshop 5.5

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Adobe Photoshop 5.5 Got something to say? Share your comments on this topic with other web professionals In: Reviews > Product Reviews By Jesse Nieminen Published on August 28, 2001 For several years now, I’ve been working with Photoshop, and am happy to report that the folks at Adobe continue to keep this relationship vibrant … Read more

Jeff Lash

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Jeff Lash Former Columnist Birthplace: Springfield, MA, USA Employer: Elsevier Title/Role: Product Director, MD Consult Personal Web site/Portfolio: jefflash.com Memorable Quotes: “No one wants a website. A website is just a way to help someone get whatever it is that they really want.” Digital Web Articles Three Ways to Improve External Search Engine Usability Published … Read more

Adobe Photoshop 7

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Adobe Photoshop 7 Got something to say? Share your comments on this topic with other web professionals In: Reviews > Product Reviews By Jesse Nieminen Published on July 30, 2002 I was wowed by Photoshop 6’s numerous improvements, and had figured that it might be quite some time before we saw another version packed with … Read more

We Speak People Sure, Design for Web and Mobile

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We Speak People Sure, design for Web and mobile is what we do, but we recognize that the experience of actual people is central to success. We’re passionate and hard working experts who help our clients make their technology easier for people to use. We get technology, but we speak people. Learn more about us … Read more

Jesse Nieminen

Jesse Nieminen Former Product Review Editor and Cover Artist Birthplace: Upper Michigan, United States Employer: http://www.sleepwalk.net/ Title/Role: Principal Personal Web site/Portfolio: http://www.sleepwalk.net/ Memorable Quotes: “Sometimes I feel like a hitman” Digital Web Articles Adobe Photoshop 5.5 Published on August 28, 2001 MetaCreations Painter 6.0 Published on August 28, 2001 Adobe After Effects 4.1 Published on … Read more

Animosity for Animus

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Animosity for Animus Got something to say? Share your comments on this topic with other web professionals In: Columns > DigiSect By Stephen Van Doren Published on March 5, 2001 What? A strong dislike or hatred of animal fat. What? Animal fat. The stuff you cut off of a steak to enjoy the meal–the stuff … Read more