Seven things your web sites should be doing

Seven things your web sites should be doing

Nick Finck

December 23, 2005 at 11:55 PM

About a year ago I posted about Ten things your web sites should be doing. Well, seeing that a year has lapsed since that posting, I thought I would revisit it. I still don’t think we are there yet, but a lot of sites have adopted several of the points made in that post. Let’s take a closer look at what’s been adopted and what hasn’t…

Things we are pretty much adopting:

  • Offering regularly updated information (blogs, CMSs, etc.)
  • Increased efficiency in news and information distribution (RSS, ATOM, etc.)
  • Improved performance and code optimization (CSS, XHTML, etc.)

Things we haven’t really adopted yet:

  • Alternative methods of information distribution (email newsletters, RSS,, etc.)
  • Enhanced notification and announcement systems (pings, email alerts, etc.)
  • A place for your site’s users to offer feedback and input (blog comments, forums, etc.)
  • Multiple ways to access information (multi-faceted navigation, folksonomies, etc.)
  • Intelligent system to system communication (XML, SOAP, etc.)
  • Collaborative communication and documentation (Wikis, blogs, etc.)
  • On-demand support feedback (user-driven FAQs, click-to-chat, etc.)

Now keep in mind, I don’t think we are doing half bad. We have come quite a long ways in the last year alone to say the least. However, we still have some ground to cover. Remember, we are living in a modern world, it’s time your web sites start acting like it.


Michael Almond

December 27, 2005 at 2:16 AM

Hi Nick, Great list. I hope to soon have at least two or three of the items on some kind of up-to-date site, but I can’t seem to find the time to get it DONE. One thing I noticed and this is not a criticism-just an observation-is that all the items are technical features, even though they facilitate better interaction with site visitors. I’m not suggesting recommendations for content, that’s not any one’s business but the site owner. But I’m thinking more about targeting the right audience. Let me try and explain. Given the developments of the last year (everything is now “social”…a fact that is gratifying on a vanity level as well as a truly optimistic and hopeful one) is there a way to not just provide the techical means for the creation of better interaction, which is obviously creating social qualities, but a way to target the right audience without excluding others. I don’t mean research and testing, I mean something that is a technological feature that could be part of a site as well? Just a question is all. Maybe in the near future if not now. Hope you are well. Thanks again.

Kris Meister

December 27, 2005 at 12:22 PM

I disagree with the Mr. Almond. It

Nick Finck

December 30, 2005 at 11:57 AM

Michael, maybe you missunderstood me here. Each bullet point is a potential solution should your site need it or your users request it. The items in the parens are actually examples of what kinds of technology could be used for those types of solutions. Yes, clearly not “everyone” should be implementing these things. My post I linked to from a year ago explains this a little better.