Digital Web Magazine

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Nick Finck

October 3, 2000 at 1:55 PM

As some of you may or may not know. I have decided to make a change in my lifestyle. I have decided to leave my job as senior technical designer at White Horse Interactive in search for a more creative role at a much smaller company.

I look back on my three years or so at White Horse and wonder about what went wrong with my passion for design... about what went wrong with the web. Have we all been brain washed to believe the web is about making a sale, whatever happened to sharing information or creative expression? What ever happened to the art and information in it all. Maybe it's just my Dada roots showing, but I feel the soul of the web has been lost in the idea of the web agency. Where have all the craftsmen gone? Where is the passion to do a good job and not just to get the job done? Here's to the road less traveled.

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