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Nick Finck

June 14, 2002 at 9:56 AM

I stumbled upon this jewel: (warning: 1.7 MB PDF file) Discovering Logo Design Tends - Methodology and Practice: An Analysis of the Logos of Top Advertising Spenders in the American Market, a Master of Arts thesis by Andela Lynn Stahle of Georgetown University. There are some really good facts here. The thesis is dated April 22nd, 2002 so it contains pretty recent data.

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