June 19, 2002 at 11:05 AM
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Usability Testing: You Get What You Pay For by Deborah J. Mayhew, Ph.D. speaks mountains about not only the theory of "you get what you pay for" in any profession but also what it really takes to run a fairly accurate usability test. It all goes back to knowing your target audience, knowing your user.... don't know who they are? Why not survey them? We did. [from InfoDesign]
