Digital Web Magazine

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Nick Finck

September 29, 2002 at 10:07 PM

Although we do not know how well CSS 2 and XHTML 2.0 will be adopted in the up and coming years, we do know there are adoption patterns to all of this. These patterns help us understand why certain technologies succeed and others to fail. While searching for information on the adoption and abandon of technologies I found this diamond in the rough: "Barriers to the Adoption of Really-New Products and the Role of Surrogate Buyers" by Praveen Aggarwal, Taihoon Cha, and David Wilemon.

Comments

Susan Aughney

December 6, 2004 at 9:23 AM

Could I ask you, have you come across any futher literature about surrogate buyers.I amcurrently writing a thesis on them. Kind regards, Susan

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