February 3, 2003 at 7:16 AM
Joe Gillespie publishes another issue of Web Page Design for Designers. In this month's issue Joe covers Designing Effective Banner Ads and I am happy to say the article is very effective and to the point. I can't tell you how many people want to throw their ad money away on the wrong target audience, well... I could actually, but there is a fee attached with it... anyway, he makes some great points. If you are considering banner advertising anywhere you should read this article.