Digital Web Magazine

The web professional's online magazine of choice.

D. Keith Robinson

April 15, 2003 at 6:07 PM

If you're like me and are interested in branding and marketing and their relationship to technology and User Interface then you'll want to read the first in what looks like a very interesting series from Cooper, Branding & the User Interface, Part 1: Brand Basics by Nate Fortin. In this first article he sets the stage for the rest of the series and goes over the basics of what makes a brand.

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