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Nick Finck

May 18, 2003 at 3:24 PM

Tara Calishain writes a brilliant article about Google and what sets it apart from the rest. More importantly, Tara asks the question: Why Try to Out-Google Google?. The only part I and other readers disagree on is that the accurate search results driven by technology and algorithms in Google is one of the most important aspects of the company's success. Without them, Google would be nothing more than a simplistic search engine (remember the mantra: form ever follows function). [from WebWord]

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