Following Doug Bowman’s post on Throwing Tables Out the Window Richard Rutter has taken to task Real life savings through Web standards. This is very reminiscent of Keith Robinson’s post on Web Standards ROI this last June. Shirley Kaiser also voiced in with her comments recently. Doug followed up his post with a post on Projected Savings. For the record, I never had any complaints about Doug’s original post. I think Shirley said it best in her post. It really isn’t as easy to do as it seems when your client is a larger multinational company who has hundreds of different web sites all using outdated web design techniques. In short, politics are at play. Finding the right person to talk to and getting their buy-in may be a bit more difficult. Why can’t we show ROI on something like that? It is because it has never been done before.