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Driven by Design

Didier P. Hilhorst

March 29, 2004 at 4:51 PM

Starting two years ago BMW decided to launch several new car designs that stirred controversy among the public (most notably the new 7 series). Back in September 2002 Fast Company published an article examining the design strategy of one of the worlds most influencial car manufacturers which is still very much worth your time today.

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