Brand and Color
April 12, 2004 at 1:50 PM
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While we are on the topic of brands and colors I thought it would be interesting to take an informal and very non-scientific survey of brands. I asked two questions to a series of designers and experts within the web industry (by no means Brand experts). The first question I asked was to identify a "huge" brand. The top results in order were IBM, Apple, GE, Nike, Microsoft, Coke, Pepsi, and McDonalds. The second question I asked was to identify Apple's corporate color. In order, the results were: white, blue, and silver. For the second question, none of the respondents were 100% sure their answer was correct. This is because the answer is none. Apple does not have a corporate color according to it's Media Services department. Keep in mind that Apple is a global top 50 brand. What does that say about color and brand recognition?
