Textless Design
April 19, 2004 at 7:50 PM
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Today's "what were they thinking" goes to Apple's .Mac iTour page. As a colleague of mine stated "I challenge you to find one piece of actual text on that page (other than the copyright)." For the bonus prize, there is no alt text on any of those images. Not a single populated alt tag to be found. What this means in terms of ROI is that no search engine will ever rank this page anywhere near the top of the list for its content. Not to mention no screen reader will ever utter a word when visiting this page.
