What is in a Name?

April 12, 2004 at 4:32 PM

Josh Williams has finally stepped up when it comes to the use of his site's name, Yellowlane. In his post "One Word to Rule Them All" he talks about how the name (or brand if that's the case) is intended to be one word, all lower-case. Now we all know that Stopdesign and Mezzoblue are single words with only initial caps. I think Josh is pretty lucky that this is his only problem with his site's name. Judging by the 30 or so variations, I am not so sure anyone realizes this site has a three word name without a hyphen: Digital Web Magazine. Aside from that, we have the issue where my name is often linked as if Digital Web Magazine was my own personal site. Unfortunately, that lives elsewhere, but thanks for thinking of me. I shouldn't have to say this but this site is more than just me, it is run by a dedicated team of contributors and staff from editorial to communications and all kinds of technical advisors in between. So when you think of Digital Web Magazine, think of it as a collective of dedicated talent and expertise.