Blogging for business
May 19, 2004 at 2:30 PM
PhotoMatt points out yet another presentation on the subject of business blogging: Blogging For Fun & Profit. It's kind of interesting to see how other presenters cover same basic topics. For example, here is my original presentation on The Why and How of Blogging. Now compare that with the 37Signals presentation and then the BlogCon presentation... and now it looks like Steve Broback and DL Byron will be doing a presentation on the same topic at Digital Design World. Someone please take notes.
aargh! third time lucky! (adding a right arrow displays in preview but gets stripped in display!) some typos: presentors - presenters orional - original compair - compare
Nick, I see that in your "The Why and How of Blogging" presentation (which, standing on its own, I'd say looks like the best of this lot of presentations), you've used a blog that I'm involved in, BizNetTravel, as an example of "Common Mistakes: Market, but don't sell out." As you know, I have a site called BusinessBlogConsulting.com, where I aim to help business people identify best practices for business blogging. BizNetTravel is the first blog I've undertaken writing on an ongoing basis for a client (it's actually been a year as of this month, I just realize, that we've been at it), and I've worked hard to strike the right balance with the blog for useful information for travel customers (my client is a travel agency) yet authentic-voiced blogging. I'd really like to know what you are thinking when you hold it up as an example of a sell out blog. Can you please elaborate? I'd be eager to fix it if I thought something were truly lacking in our approach with it. Thanks, - Rick
Nick, sorry to see you haven't responded to this question yet, but I feel redeemed by this ClickZ article about blogs, that singles out the same BizNetTravel blog for its sincerity: It's great news for those who appreciate the positive influence a blog without a pretext can have on consumer perception of your company and brand. Reading BizNetTravel's Travel Log blog, which keeps readers abreast of travel news and tips, one can't help but appreciate the informal writing style, casual tone, and utter lack of brazen sales pitches. Readers of this blog are sure to relate to the bloggers behind it and to the company itself. Achieving this level of conviction will reap countless rewards. :-)
Well, that was quite a while ago that I did that presentation, over a year ago I believe. Anyway, from what I recall the site seems to be more about promoting airlines and cheap tickets rather than informative news about traveling abroad. If you look at the screen capture you will see several posts directed at specific promotions. Which is fine, if you like that kind of thing