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What makes a good Customer Experience?

Nick Finck

June 3, 2004 at 7:45 PM

Mark Hurst has posted a beautifully crafted Exercise in Customer Experience. I see this kind of thing going on quite often and it is really sad. It is sad that a company would spend so much money on experience and fail to actually meet the customer's needs. I agree that experience is always important, but let's be honest here, their needs should be the top priority. [from Meryl's Notes]

Comments

Julianne Puckett

June 4, 2004 at 3:18 PM

Yikes - I think that E-commerce site #2 is the one that our marketing department insisted we create! It's so frustrating that what seems obvious (meet your customers' needs!) is so completely lost on others that I work with ... unfortunately, they're the ones with the veto power.

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