What makes a good Customer Experience?
June 3, 2004 at 7:45 PM
Mark Hurst has posted a beautifully crafted Exercise in Customer Experience. I see this kind of thing going on quite often and it is really sad. It is sad that a company would spend so much money on experience and fail to actually meet the customer's needs. I agree that experience is always important, but let's be honest here, their needs should be the top priority. [from Meryl's Notes]
Yikes - I think that E-commerce site #2 is the one that our marketing department insisted we create! It's so frustrating that what seems obvious (meet your customers' needs!) is so completely lost on others that I work with ... unfortunately, they're the ones with the veto power.