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User Centered Design, a growing trend

Nick Finck

July 26, 2004 at 7:05 PM

If there is one thing I have learned in the past year about the Web industry, it's that UCD has only begun to catch on. Jeff Veen has posted a great perspective on why you should care about UCD and what it means to your bottom line. The post is entitled simply, "Why Bother With User Centered Design?" This ties in with the recent Adaptive Path report on the subject, "Leveraging Business Value: How ROI Changes User Experience" and Scott Hirsch's recent article "ROI Is Not a Silver Bullet: Five Actionable Steps for Valuing User Experience Design" which was derived from the WebVisions 2004 presentation, "How Measuring Business Value Changes Web Development.

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