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Mozilla and Firefox: When brands collide

Nick Finck

August 22, 2004 at 9:41 PM

Through the grapevine we have heard about the proposed Mozilla.org beta website. Now, I may not be a marketing guru here and we all know there are many more twists in the roadmap ahead, but it seems to me there is quite a bit of confusion from the average consumer who wants to just download the damn browser everyone is talking about. Do they download Firefox or Mozilla and what are Thunderbird and this crazy Sunbird thing? For those who are trying to catch up, Firefox is the browser, Mozilla is the suite that includes a whole bunch of stuff. Thunderbird is the email client and Sunbird is the calendar application. Just my two cents here, maybe it should be a little clearer on the web site? [from Wow Factor]

Update: Some more insight into this problem can be found in this article enetitled "Taming the Beast: The Solution to Mozilla's Hidden Marketing Problem." [thanks, Leonard Lin, for pointing that out.]

Comments

pb

August 23, 2004 at 9:52 AM

Until Firefox becomes the exclusive browser there's going to be an unfortunately high level of confusion.

gm

August 23, 2004 at 12:18 PM

I don't think the new products site is too confusing...

Jim Ramsey

August 31, 2004 at 3:29 PM

Even on the new site, I think the problem is that much of the copy on the page sounds too techie. "Camino

Noah A

August 31, 2004 at 5:34 PM

I don't think FireFox SHOULD become the only browser they offer. I like Mozilla (pure) more. I don't like FireFox it feels Micky MouseTM and it lacks some things I like about Mozilla. It really does come off as dumbed down and I don't like that. I don't care if their shooting for more market, why? They don't have profits to drive up.

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