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The Conversion Factor

Nick Finck

August 29, 2004 at 4:38 PM

Peter Merholz writes a great post about the conversion factor and failuar rates in complex systems called "Jumping through hoops." He makes some pretty good points here and these failuar rates are something that everyone should be watching closely through the process of in-depth analytics. The data will offer some insight into how user-centered design can make a good experience. To quote Peter he asks, "The challenge, of course, seems to be to manage complexity. Complexity seems to be a given. Is it? Is increasing complexity inevitable?"

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