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Web Analytics

Nick Finck

September 17, 2004 at 8:29 AM

While we are on the topic of User Centered Design there are a few other ways you can get your users involved with helping improve your website and it doesn't even involve user interviews, focus groups or user testing. It's called Web Analytics. Web Analytics is the practice of analyzing aggregated, segmented and individual visitor behaviors on a web site to identify opportunities to improve site performance based on key site metrics. Today ZAAZ has launched to aid in the effort of better understanding web analytics. The material is contributed from web analytics experts such as Jason Burby and Matt Jacobs. The site will be growing over the next few months to become more of a resource center for those interested in web analytics best practices, current happenings and case studies.

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