Quantifying the User Experience
October 31, 2004 at 12:52 PM
Robert Rubinoff has published an article over at Site Point which dives into How To Quantify The User Experience, or what I would refer to as measuring intangible elements such as branding, usability, functionality, and content. It's a pretty good read and offers some good quick techniques to help improve your web site's user experience. Though I would take it a step further and suggest that this method should always be coupled with standard web analytics and user research (i.e. Informed Design).
I'm glad I didn't miss this article - I found it extremely useful and will look to put it to the test on some upcoming projects. When working with non-technical people, being able to present such intangible concepts in a clear and straight forward (if a little artificial) way is very helpful in getting your point across.
Hi Nick How interesting you should mention this article. I am currently working with a small group on an open source Web application and we have set up a "reference library" for members of the team to post useful documents that are not part of the official documentation. This was one of the first I posted (I am creative lead) because it helped the entire working team understand both UX and that everyone, regardless of their official roles, was part of part of the "User Experience group." The Lead on the project is a developer with little front end experience and at first saw our roles/tasks as separate steps or stages and couldn't quite grasp the interconnectivity. It helped a great deal in bringing the group together and as a bonus, believe it or not, he now speaks such words as "remember the user, we have to make this task easy for them!" LOL Great post!