A User's Emotional Needs

November 1, 2004 at 6:51 PM

Keith has another great post out on Meeting a User's Emotional Needs which goes right in hand with yesterday's post on Quantifying the User Experience. In Keith's post he references Peter Morville's User Experience honeycomb which is as good of a place as any to start understanding how to meet your user's tangible and emotional needs. The complicated part, of course, is when the business needs and goals do not match the user's needs and goals (as often is the case). This is where the true artform of a good strategist comes into play.