Using web analytics to predict the future
December 2, 2004 at 1:20 PM
Lou Rosenfeld has posted a great story about how the Financial Times Uses Search Log Analysis to Predict the Future... well, sort of. We do a similar thing here at Digital Web Magazine but we use not only log file analysis, but also blog post analysis using the Watch feature in Feeddemon, and new analysis using the News Alerts feature from Google News. Of course, these only show one aspect of the analysis (quantitative). I would dare to say that quantitative data analysis should always be paired with qualitative analysis such as reader surveys, email feedback review, comment review, etc.