Lessons learned about top 10 lists

January 10, 2005 at 4:26 PM

Rick Poynor of the Design Observer has a posted on The I.D. Forty which listed names and topic aside, brings up some good points about posting top lists. Yes, the truth is no matter how much depth you give into how the findings were made and what the criteria was, it is always going to be taken far to critically than intended... by the media, by the readers who don't read, and by the industry at large. Yes, we have learned our lesson and will probably never publish a top ten list again, no matter whose input we get. It's unfortunate, but it is the most socially acceptable thing we can do... at least until people start reading again.