Measuring Conversion

January 28, 2005 at 10:27 AM

Here is an interesting summary on How To Measure Conversion Rates. I would add that these key path analysis are very critical to the success or failure of a site and that there may be more than one key path for a single goal or action. Lastly, while analytics of this level are very important, so is the qualitative analytics of the users. Just because you got them to bite doesn't mean they enjoyed the experience nor had a smooth experience getting there. I'll be speaking about measuring both qualitative and quantitative analysis at SXSWi in March.

Monday, March 14, 2005
How to Inform Design: How to Set Your Pants on Fire
Nick Finck, Jeff Veen, and Christina Wodtke

I hope you can join us in Austin. Also, later that night I will be hosting a gathering, location to be determined shortly. Keep watching this space.