The difference between guessing and knowing

January 18, 2005 at 9:28 AM

Ok, I just read Keith's post on Thinking Differently About Site Mapping and Navigation and wow, he hit the nail on the head here. He skillfully articulated the issues that we as information architects have to deal with every day when creating sitemaps and conceptual diagrams for site content. How do you educate stakeholders about home being a means to an end for only one small segment on a web site? How to you communicate that findability is the most critical issue, not land grabs on the home page? This is why analyzing quantitative and qualitative data. That analysis will reveal these known misunderstandings. Not so you and I will learn from them, but so the client will learn from them.