May 24, 2005 at 8:30 AM
There has been a lot of talk recently about hired gun bloggers. Some posts from Wil Pate, Douglas Fisher, and Tris Hussey go into a little detail about this. With sites like Blogging Help and Event Blogging popping up there is a raised concern about how blogging should be handled within a business. Interestingly enough I was in a meeting last night where we had a few marketing people ask how they could get exposure via blogs. It has become clear to me that businesses are aware of blogs on the level of "another marketing channel" but haven't fully grasped the concept that in order to really embrace the blogging world it will require a cultural shift from the status quo. To them, I have two words of advice: Cluetrain Manifesto.