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Google's site ranking algorithms revealed

Nick Finck

June 17, 2005 at 8:46 AM

It seems that Google has publicly posted their site ranking algorithms via a public patent filing. Now my first thought was "oh great, now every manipulative marketer on the block is going to abuse this info," but if you look closely you'll see that if they, in fact, followed these site rank guidelines to their best advantage, their site will become less of a link farm, less of a re-blog, less of a link exchange, less of a faux landing page. And who knows, maybe some more useful content will be generated out of this. [via Jordan Rule]


Chris K

June 17, 2005 at 9:30 AM

I think they did a good job of limiting how the criteria can be abused, and it helps those that want to do it properly. The only thing that was suprising was the length of domain registration.

Nick Finck

June 17, 2005 at 10:33 AM

That's not that suprising to me... of course I can say that having a domain that was registered in May of 1996. But there is some value to that, think about all of the sites that keep changing their domains and moving their content, etc. Sometimes because of a buyout, sometimes because of change in process or systems. Solid and reliable has value.

Vasil Dinkov

June 17, 2005 at 11:42 AM

I have always thought the length of the domain registration plays an important role. It make a lot of sence..

Michael Moncur

June 17, 2005 at 12:31 PM

I'm sure the domain registration companies will be happy, because I've already seen discussions about registering domains for longer times in order to look good to Google.

Nick Finck

June 17, 2005 at 1:04 PM

Michael, is not the length of how long you have paid for the domain in advance... it's the length of the ownership of the domain. Paying for a long duration doesn't really matter.

mark rush

June 21, 2005 at 2:13 AM

This doucment is WAY out of date (2003) - also whats all this about varying your anchor text for IBL's - this means if your called "fred blogs and sons" and everyone links to you as "fred blogs and sons" you'll get penalised - Really, I DONT THINK SO.

Nick Finck

June 21, 2005 at 7:30 AM

Mark: I agree with your point about the doc being out of date since it's creation was in 2003. However, the second statement is actually true. Google uses this to remove any favoritism played to memes and link exchanges as often their text is copy/pasted to all participating sites.

Mike Hawkins

June 27, 2005 at 9:39 AM

Think of it less as a "penalty", and more like... having varied anchor text is an asset. If 25% of your links are "fred blogs and sons", 25% are "blogs by fred and sons", 25% "blog about fred and sons", 25% "fred's blogs"... it looks much more organic than 90% of your link anchor text as "fred blogs and sons" and 10% "viagra, refinance, enlarge".

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