Now publishing on Tuesdays
June 9, 2005 at 2:46 PM
Way back in October I asked you, our readers, the question What day should we publish on? You responded and all signs seemed to point to Tuesdays. Some of you may have noticed that for the last two issues we have moved to publishing on Tuesdays (well, technically we publish very late on Monday nights). I am curious to hear how well received the new publishing schedules. Please post your comments below.
Well Tuesday it is then - late Monday for you is already Tuesday for us Down Under :) More seriously - yes, I've found Tuesday's most effective for my newsletters and the majority of those I receive on a weekly basis seem to drop in on a Tuesday morning, so it seems to be a common understanding!
Industry stats say that Tuesday is the best day of the week to publish newsletters (via Marketing Sherpa and DoubleClick). Quite frankly, I read Digital Web as soon as I see a new one published in my RSS aggregator or via e-mail no matter what day it is, because it is good stuff. Can't say that about all the newsletters I receive.