The art of the elevator pitch

July 22, 2005 at 8:07 AM

While we are on the topic of web based services, I stumbled across this site that is very relevant to a process I have been going through lately. It's called Elevator Pitch. If you have a business you should have an elevator pitch, if you don't you should check out this site. Just like in Hollywood, elevator pitches are critical to making a successful business. If you can't communicate who you are, what you're trying to do and why you do it better in a short elevator ride with someone, then chances are your potential customers won't understand your business either. Mark this one as a must have. [via Strange Brand]