Digital Web Magazine

The web professional's online magazine of choice.

Google acquires Measure Map

Nick Finck

February 14, 2006 at 8:16 PM

Jeff Veen tells me that it's official, today Google has acquired Measure Map, Adaptive Path's answer to web analytics for blogs. "For the near term, you will see no difference in its operations. In the not so distant future, you can expect great things from this acquisition. We couldn't be happier to find such an ideal home for Measure Map, and are thrilled at the possibilities." I am curious as to the possibility of Yahoo! acquiring Mint at this point... just speculation, but something to think about. As far as Google and Measure Map goes you can read the Googleblog blog post for more information. Congrats to Jeffrey and the Measure Map and Adaptive Path teams.



February 14, 2006 at 9:19 PM

Google + Mint = no way Jos

Nick Finck

February 14, 2006 at 9:30 PM

Maybe so about Mint. As far as Measure Map, I think it has more to do with the fact that Measure Map works with Blogger and Google owns Blogger.. but who knows. Jeffrey and crew can only disclose so much at this time. In any case, your right about Google Analytics (AKA Urchin) being much more complex than the average geek needs and Measure Map is the right level of detail for your average blogger. Thing is, Google Analytics is still not as robust of a tool as most of my clients need. There needs to be a option between near-free and the 10k+ options out there.

Christian Watson

February 15, 2006 at 12:51 PM

Nick, I'd be interested to know what Google Analytics is lacking as far as your clients are concerned. I've not found that to be the case - perhaps there are metrics I am not looking at that I should be?! The main downside of Google Analytics is the time delay in seeing your stats. I can see how large e-commerce sites could need more up-to-the-minute information.

Nick Finck

February 15, 2006 at 2:08 PM

Christian: Well, several things. Detailed referal tracking and analysis, Side-by-side compairison analysis, non-Google ad tracking, accurate funnel and clickstream analysis, visual and interactive overlays, baseline analysis reporting, and more. Basically the kind of stuff you'd find in WebTrends or HBX, etc.

Media Temple

via Ad Packs