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Article: Why the Tech Industry Needs to Change Its Language

Krista Stevens

May 15, 2006 at 6:14 PM

Imagine hosting a foreign exchange student who doesn't speak English. Knowing that their goal is to better understand the language to be successful in this strange new land, how would you communicate with them? Jonathan Follet suggests that your competitive advantage comes from how you communicate the foreign language of the Web to your customers. Read more...

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