A CSS Solution to Image Blocking
July 12, 2006 at 1:45 PM
This week Mark Wyner has published an article about A CSS Solution to Image Blocking which covers a technique of using image replacement for HTML newsletters when the email client has CSS turned on but images turned off. His guinea pig for this is Digital Web Magazine and the results are pretty good. Techniques such as what Mark describes here can be streamlined for client use. At Blue Flavor we have been looking into Mail Build, an email newsletter service for our clients. It's made by FreshView, the same guys who created Campaign Monitor. Be sure to catch Mark's presentation at WebVisions 2006 in Portland, Oregon. His topic is Building Better HTML Emails.
We've been using campaignmonitor for some time, and give it good marks on useability and effectiveness. The problem of cost-effective HTML emails for small clients is a tough one to solve, so I am really looking forward to seeing and using this Mail Build app, assuming it's built to the same standards as campaignmonitor.
Mark, it's built even better than Campaign Monitor. I seriously suggest you check it out.. I was impressed by the functionalty of Campaign Monitor, but Mail Build took it to a whole nother level.