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Article: Competitive Analysis

Carolyn Wood

August 21, 2006 at 9:54 PM

User-experience consultant and information architect Dan Brown gives us the scoop this week on performing a competitive analysis. Excerpted from his new book, Communicating Design: Developing Web Site Documentation for Design and Planning, the first section of chapter five explains the analysis as a series of conceptual layers—with plenty of images to make our choices clear. The remainder of the chapter—not excerpted here—digs deeper and demonstrates how to use the analysis within a project. Communicating Design covers competitive analysis and nine other key documents for web design, including wireframes, site maps, personas, and usability reports. Read more...



August 22, 2006 at 10:20 PM

very good illustartion . Please let me know if there is similar work for analysing IT sector.

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