Digital Web Magazine

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Article: Competitive Analysis, Part 2

Carolyn Wood

October 2, 2006 at 10:13 PM

Websites don’t exist in isolation, of course—the competition is always just a click or two away. How can you make sure yours is the site that wins the hearts, minds, or dollars of visitors? An insightful, detailed competitive analysis can make the difference between a site that delivers or one that sits unused. In Part Two of the excerpt from his book Communicating Design: Developing Web Site Documentation for Design and Planning, IA and user experience expert Dan Brown continues to show us how to create an effective analysis. Read more...

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