Microsoft buys Razorfish
May 18, 2007 at 8:55 AM
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If you haven't already heard, Microsoft bought Razorfish. Technically they bought aQuantive, a large holding company that is a parent company to Razorfish, for a cool 6 billion. In the post linked above, my business partner, Brian Fling, explains how it will impact the agency space and how it make Microsoft more competitive with Google, who recently purchased Doubleclick. Meanwhile WPP, another large holding company in the agency space, purchased Read Media in an attempt to stay afloat in the video/rich media spree that seems to be going on.
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