Email Standards Project
November 28, 2007 at 1:51 AM
As anyone who has to cope with the vagaries of creating HTML email campaigns will tell you, CSS support in email clients varies from pretty good to nonexistent — the standards war might be won, but apparently nobody told Gmail or Outlook 2007.
Now there is a new group campaigning for improvements in the email arena. The Email Standards Project is headed up by Mathew Patterson from Campaign Monitor and Mark Wyner, and builds upon the great work that Campaign Monitor have been doing assessing standards support in email clients. If you’re involved in HTML email development, check out their incredibly detailed current email client standards reports and subscribe to the blog.
Thanks for the link Matthew – the more designers that take notice, the more impact it will have on email clients. This is likely to be a long game!
All I can say is that it’s about time! This is one of the most frustrating parts of an already frustrating aspect of web design. Trying to explain why an email doesn’t look the same from computer to computer to a client who has no concept of HTML or standards is an annoying task at best.
I already have client’s asking me for HTML Email code reviews and expert reviews (IA & Usability) on email newsletters.
How do you do a code review of HTML Email if there are no standards defined? Got me!
So, ya, I am pretty happy to see this project finally kick off and in such a short time frame (similar projects have taken years to kick off!)