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New Issue: Get a Customer Relationship Reality Check

Tiff Fehr

July 29, 2008 at 6:59 PM

Costa Rican entrepreneur Tej Kohli joins us this week with his customer-focused advice in eCRM: A Virtual Reality Check For Your Business. 2008 has been rife with examples of new levels in customer relationships, with a series of news stories about company-to-customer failures and successes. The principles of good usability and user-centered design have some strong parallels in customer relationship management. If you’re interested it your customers (and you should be), consider Tej Kohli’s insights.

Also, don’t forget our surfboard design contest for Web Directions South ends Friday, August 1st! Get your designs in soon to be in the running for a free conference pass (transferable to any Aussie friends if airline CRM horror stories are scaring you out of traveling). You could also win a handy Wacom Bamboo tablet! See full rules and details in our previous post.

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