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dConstruct 2008: Cognitive Bias and Social Design

Matthew Pennell

September 5, 2008 at 7:20 AM

There have been a couple of great presentations either side of lunch here at dConstruct. Joshua Porter — social web expert and occasional Digital Web contributor — revealed the hidden mental tics (or “cognitive biases”) that designers should be aware of when thinking about how best to attract engage with their users; and Daniel Burka (Pownce, Digg) shared his recommendations on how to approach the key pain points when designing for social interaction.

Keep an eye out for the dConstruct podcasts of these talks; in the meantime, Daniel’s slides are on SlideShare — when I find Josh’s I’ll post the link here too.

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