The $ & Sense of IT

Alan K’necht has always done the math first and through these columns examines this missing part of the technology equation. He’ll show you not only how to calculate ROI for new projects, but also the cost of not doing the right thing.

1. Making Cents from Information Architecture

   Published on January 22, 2003

2. The ROI of ROI

   Published on March 13, 2003

3. Adding Value through Search Engine Optimization

   Published on June 12, 2003

4. Think Beyond - Think Global

   Published on October 14, 2003

5. Think Beyond - Technology

   Published on December 17, 2003

6. Organic or Paid Marketing

   Published on June 2, 2004

7. Search Engine Optimization and Non-HTML Sites

   Published on June 16, 2004

8. SEO and Your Web Site

   Published on August 4, 2004

9. The Dollars and Sense of Building to Standards

   Published on February 9, 2005

10. Dollars & Sense of Web Analytics

    Published on October 3, 2005

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